


The logo was the centre of a whole branding package there was a national logo and regional logos for all of the ITV franchises. ITV generic logo used from 1 September 1989 to 4 October 1998Ī new generic ITV logo was introduced on 1 September 1989 and accompanied a first-time, national on-air identity designed by English Markell Pockett with music by Lord David Dundas. From 1981, a generic, 'blocky-looking' logo was used infrequently throughout the 1980s, often in a rainbow colouration for promos produced by the "Big Five" franchises ( Thames Television, London Weekend Television, Granada Television, Yorkshire Television and Associated Television/ Central Independent Television), as well as holding slides used by some of the regions and Channel 4 (for cross-promotion purposes), but it was never widely used as the centrepiece of an identity.

When ITV was incepted in 1955, most of the franchises had their own individual logos and identities and were created by the franchise holders for their own use and identification within the network. 1.9.2 ITV Creates Project (2021–present).
